Senior Meta Ad analyst/Performance Marketing (Meta Ads, D2C, Indian market)
Overview
We are seeking a hands-on Meta Ads analyst and performance marketing specialist to own the execution, optimization, and scaling of Facebook and Instagram campaigns for a D2C brand targeting the Indian market. This role focuses on driving efficient customer acquisition, retargeting, and measurable ROAS through ABO/CBO structures, Advantage+ Shopping campaigns, and rigorous tracking.
What You'll Do9
- 1Execute, launch, and manage advertising campaigns across Meta (Facebook & Instagram)
- 2Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns
- 3Configure campaign objectives, budgets, bidding strategies, schedules, and placements; upload creatives, ad copies, headlines, and CTAs accurately
- 4Perform campaign QA before launch and ensure error-free execution
- 5Monitor campaign performance daily, pause underperforming campaigns, scale winners, and optimize budgets, audiences, placements, and creatives
- 6Execute A/B tests across creatives, audiences, offers, and campaign structures to lower acquisition costs
- 7Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences with proper exclusions
- 8Track and analyze key metrics including ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend; prepare daily, weekly, and monthly performance reports
- 9Ensure proper Meta Pixel, Conversion API (CAPI), UTM, and attribution setup; troubleshoot tracking issues and coordinate with the technical team when required
Requirements10
- 1Hands-on experience managing Meta Ads for D2C, eCommerce, or digital marketing agencies
- 2Strong working knowledge of Meta Ads Manager
- 3Experience launching, managing, optimizing, and scaling Meta campaigns
- 4Understanding of Sales, Retargeting, ABO, CBO, and Advantage+ Shopping campaign types
- 5Basic understanding of Meta Pixel, Conversion API (CAPI), event tracking, and attribution
- 6Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
- 7Proficiency in Microsoft Excel or Google Sheets
- 8Excellent attention to detail, execution accuracy, and communication skills
- 9Willingness to work from the office in Hitech City, Hyderabad (6 days/week)
- 10Meta Blueprint Certification is a preferred added advantage
Who Should Apply
The ideal candidate is a detail-driven performance marketer with a strong command of Meta Ads and a data-first mindset. You enjoy hands-on campaign execution, testing creative angles, and scaling winning D2C strategies while keeping acquisition costs efficient. You are comfortable working on-site in Hyderabad and collaborating across teams.
Salary Insight
Open to Discussion
Location
Required Skills
Application Tip
In your application, include specific examples of Meta campaigns you have scaled — mention the testing framework you used, the metrics you improved (e.g., ROAS, CPA), and any tracking or attribution issues you resolved.
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How your application is processed
1Application received
Your resume and details are logged the moment you apply.
2ATS + eligibility screening
We check your profile against the role’s skills, seniority, and requirements.
3Employer sees qualified profiles only
Only candidates who clear screening move forward.
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