Performance Marketing Executive (Google & Meta Ads)
Listing checked October 16, 2026 · pay as published by Talentxo
Overview
Aretto, a Made in India kids footwear brand, seeks a Performance Marketing Executive to own paid campaigns across Google Ads and Meta Ads. You will plan, execute, and refine Search, Shopping, and Display campaigns while managing monthly sales targets and ROAS. Daily work includes tracking metrics like CPA, CTR, and conversion rate, analyzing data in Google Analytics (GA4) and Google Sheets, and collaborating with the creative team on ad tests. The role also involves competitor research and building audience funnels for eCommerce D2C sales.
What You'll Do8
- 1Plan, launch, and refine paid campaigns on Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram).
- 2Drive monthly sales targets while keeping ROAS within set limits.
- 3Track and analyze campaign performance using Google Analytics, turning data into actionable insights.
- 4Build and maintain performance reports in Google Sheets using pivots, formulas, and dashboards.
- 5Partner with the creative team to test and iterate ad creatives and messaging.
- 6Monitor daily metrics such as CPA, CTR, ROAS, conversion rate, and bounce rate, and make corrective adjustments.
- 7Conduct competitor and market analysis to identify trends and opportunities.
- 8Contribute to audience building and funnel strategies for eCommerce D2C sales.
Requirements10
- 1Proven track record of scaling sales through Google Ads and Meta Ads.
- 2Minimum 2+ years of hands-on experience managing performance campaigns on Google Ads and Meta Ads.
- 3Strong command of Google Analytics (GA4) for traffic, attribution, and funnel analysis.
- 4Proficient in Google Sheets with advanced formulas, data visualization, and dashboards.
- 5Solid understanding of eCommerce conversion funnels, A/B testing, and pixel/tracking setups.
- 6Experience managing budgets and driving consistent month-on-month sales growth.
- 7Data-driven mindset with attention to detail and ability to work independently.
- 8Experience with Shopify, WooCommerce, or other eCommerce platforms.
- 9Knowledge of tools like Google Tag Manager, UTM tracking, Hotjar, or Clarity.
- 10Familiarity with email and retention marketing strategies is a bonus.
Who Should Apply
Candidates with 2+ years of hands-on Google Ads and Meta Ads experience, a strong grasp of GA4, and advanced Google Sheets skills. The role suits someone who has scaled eCommerce sales, managed budgets, and can work independently with a data-driven approach.
Salary Insight
Open to Discussion
Pay and demand for Digital & Performance Marketing roles
AggregatedTypical pay
$55/hour
This role
Pay not disclosed
Most Digital & Performance Marketing roles pay $30–$70 per hour.
Based on 13 similar roles that publish pay · 4 publish only a top rate; those count at the rate they gave
Rates shown per hour. Yearly and monthly pay converted; one-time fees and non-USD pay are not included.
- Live similar roles
- 38
- Listed in last 30 days
- 8
- Remote
- 39%
Hiring most right now: ZeroHarm Sciences (7) · micro1 (6) · Bajaj Finserv (4)
Most requested skills · share of roles
- A/B Testing13%
- Shopify13%
- Google Tag Manager11%
- Google Ads11%
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Compensation
Undisclosed by Talentxo
Confirmed during Talentxo profile screening.
Required Skills
Application Tip
In your application, highlight specific campaigns where you scaled sales on Google Ads and Meta Ads, including the ROAS achieved and budget managed. Mention your experience with GA4 and Google Sheets for reporting.
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