Performance Marketing Manager - D2C Supplements, Mumbai
Listing checked October 1, 2026 · pay as published by Talentxo
Overview
This role puts you in charge of paid performance across Meta and Google, running campaigns yourself rather than directing an agency. You will manage the D2C online sales channel end to end, from budget pacing and creative testing to landing pages and repeat purchase. The funnel extends past the ad: CRM and customer lifecycle work drive acquisition, engagement, and retention. Messaging must speak to the supplements buyer journey, covering trust, ingredients, efficacy, and subscriptions. Weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue keeps the numbers visible.
What You'll Do10
- 1Run and optimize paid campaigns on Meta, Google, and other relevant channels
- 2Manage the D2C online sales channel and online business end to end, growing online revenue
- 3Plan and execute against CPL, CPA, ROAS, and revenue targets
- 4Allocate and pace budget, scaling what works and cutting what does not
- 5Test creative and audience combinations to improve conversion efficiency
- 6Own the full funnel beyond the ad, from landing page through conversion to repeat purchase
- 7Apply D2C playbooks for funnel design, retention, and repeat purchase
- 8Oversee CRM and customer lifecycle management for acquisition, engagement, and retention
- 9Build messaging around the supplements buyer journey: trust, ingredients, efficacy, and subscriptions
- 10Report weekly and monthly on spend, CPL, CPA, ROAS, and revenue impact
Requirements10
- 14+ years of hands-on D2C performance marketing experience, personally running campaigns
- 2Experience in the consumer goods or nutrition category
- 3Brand-side or in-house background, having owned a brand's budget and P&L impact directly
- 4Personally driven ore+ in online business revenue, with numbers to prove it
- 54+ years of consistent tenure in a single D2C brand
- 6Owns the full funnel beyond the ad, from landing page through conversion to repeat purchase
- 7Strong CRM and customer lifecycle management experience across acquisition, engagement, and retention
- 8Strong analytical skills, with the ability to derive insights from data
- 9Excellent communication and project-management skills
- 10Bachelor's degree in Marketing, Business, or a related field
Who Should Apply
Candidates with 4+ years of hands-on D2C performance marketing experience, ideally in consumer goods or nutrition, fit this role. The position suits someone who has personally run Meta and Google campaigns and owned a brand's budget and P&L impact, with a track record of driving ore+ in online revenue. Experience with CRM, customer lifecycle management, and full-funnel work from landing page to repeat purchase matters. This role is less suitable for agency-side marketers or those without direct brand-side budget ownership. Applicants without proven revenue numbers or with short tenures across multiple brands may score low on fit.
Salary Insight
Open to Discussion
Pay and demand for Digital & Performance Marketing roles
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$62/hour
This role
Pay not disclosed
Most Digital & Performance Marketing roles pay $40–$80 per hour.
Based on 45 similar roles that publish pay · 4 publish only a top rate; those count at the rate they gave
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Compensation
Undisclosed by Talentxo
Confirmed during Talentxo profile screening.
Required Skills
Application Tip
When applying, include specific revenue figures and ROAS results from campaigns you personally ran on Meta and Google, since the role requires proof of driving ₹4 crore+ in online business revenue.
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1Instant rubric match
Your resume is scanned against this role’s requirements to check qualification fit.
2Screened before the employer sees it
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3Outcome by email
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