Senior Google Ad analyst/Performance Marketing (Google Ads, D2C, Indian market)
Overview
The role is for a senior performance marketing analyst focused on managing and scaling Google Ads campaigns for a D2C wellness brand in the Indian market. It spans keyword research, campaign setup, Merchant Center feed optimization, tracking, and reporting to improve ROAS, CPA, and conversion efficiency.
What You'll Do10
- 1Conduct extensive keyword research using Google Keyword Planner, SEMrush, Ahrefs, and search term reports to build high-intent, branded, non-branded, competitor, and long-tail keyword lists.
- 2Set up, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube.
- 3Optimize campaigns daily by adjusting bids, budgets, keywords, audiences, placements, devices, schedules, and ad extensions to improve ROAS, CPA, CTR, and conversion rate.
- 4Manage and maintain Google Merchant Center and Merchant Center Next, resolving product disapprovals, feed errors, and account issues.
- 5Optimize product feeds by maintaining titles, descriptions, GTINs, MPNs, brand, product type, custom labels, and Google product categories.
- 6Pull and analyze campaign performance data from Google Ads and Google Analytics (GA4), delivering daily, weekly, and monthly reports with actionable insights.
- 7Manage advertising budgets, allocate spend based on performance, and scale winning campaigns while maintaining target CPA and ROAS.
- 8Ensure accurate conversion tracking using Google Tag Manager and Google Ads conversion tracking, validating GA4 events, enhanced conversions, remarketing tags, and audience signals.
- 9Monitor account health, troubleshoot policy violations and account suspensions, and stay current with Google Ads features and AI bidding strategies.
- 10Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures.
Requirements12
- 1Hands-on experience launching, managing, optimizing, and scaling Google Ads campaigns.
- 2Strong understanding of Search, Shopping, Performance Max, Display, YouTube, and Remarketing campaign types.
- 3Experience using Google Keyword Planner, search term reports, SEMrush, and Ahrefs for keyword research and optimization.
- 4Strong working knowledge of Google Merchant Center and Merchant Center Next, including product feed management and feed optimization.
- 5Experience troubleshooting product disapprovals, feed errors, account suspensions, and Merchant Center diagnostics.
- 6Strong understanding of product attributes such as GTINs, MPNs, custom labels, and Google product categories.
- 7Experience with high-policy categories such as Nutraceuticals, Supplements, Healthcare, or other regulated products.
- 8Basic understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- 9Strong analytical mindset with proficiency in Microsoft Excel or Google Sheets and the ability to interpret campaign data.
- 10Preferred: Experience with D2C or eCommerce brands, Shopify, and feed management platforms such as Feedonomics, DataFeedWatch, Channable, or Simprosys.
- 11Preferred: Google Ads certifications are an added advantage.
- 12Willingness to work from the office in Hitech City, Hyderabad (6 days/week).
Who Should Apply
The ideal candidate is a data-driven performance marketing analyst who thrives on detail and loves optimizing Google Ads accounts for D2C/eCommerce brands, ideally in regulated wellness categories. You should be comfortable owning Merchant Center feeds, running experiments, and communicating performance insights clearly while working from the Hyderabad office on a 6-day schedule.
Salary Insight
Open to Discussion
Location
Required Skills
Application Tip
Highlight a few specific Google Ads campaigns you have managed, showing CPA and ROAS improvements, how you optimized Merchant Center feeds, and any experience with regulated D2C categories like supplements.
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How your application is processed
1Application received
Your resume and details are logged the moment you apply.
2ATS + eligibility screening
We check your profile against the role’s skills, seniority, and requirements.
3Employer sees qualified profiles only
Only candidates who clear screening move forward.
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