Senior Flipkart Ad specialist/Performance Marketing (Flipkart, D2C, Indian market)
Overview
A performance marketing role focused on planning, launching, and scaling Flipkart advertising campaigns for D2C brands in the Indian market. The specialist will own keyword research, campaign optimization, budget management, and catalog support to maximize visibility and ROAS.
What You'll Do9
- 1Conduct extensive keyword research using Flipkart Ads data, search insights, and marketplace research tools; build and maintain a structured keyword master sheet for every product
- 2Set up, launch, and manage Keyword, Product, Search, and Display campaigns on Flipkart, configuring budgets, bidding strategies, targeting, and placements
- 3Monitor campaign performance daily and optimize bids, budgets, keywords, product targeting, and placements based on ROAS, CPC, CTR, and CVR
- 4Regularly add negative keywords to eliminate wasted ad spend and identify profitable search terms
- 5Execute A/B tests across keywords, bids, campaign structures, and targeting strategies; pause underperformers and scale winning campaigns
- 6Pull and analyze campaign performance data from the Flipkart Ads Console, tracking impressions, clicks, orders, sales, and advertising cost; prepare daily, weekly, and monthly reports with actionable insights
- 7Manage daily, weekly, and monthly budgets, allocate spend based on campaign performance, and scale winning campaigns while maintaining profitability
- 8Collaborate with the catalog team to improve product titles, descriptions, attributes, keywords, images, listing quality, and organic visibility
- 9Monitor overall account health, troubleshoot campaign and policy issues, and stay updated with Flipkart Ads features and best practices
Requirements9
- 1Overall performance marketing experience of 3-5 years, including 1–3 years of hands-on management of Flipkart Advertising campaigns
- 2Strong working knowledge of the Flipkart Ads Console and hands-on experience launching, optimizing, and scaling Flipkart Ads
- 3Deep understanding of keyword research, search term optimization, bidding strategies, and product targeting
- 4Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
- 5Proficiency in Microsoft Excel or Google Sheets
- 6Excellent attention to detail, execution accuracy, and campaign QA discipline
- 7Strong communication and collaboration skills for working with catalog and marketplace teams
- 8Willingness to work from the office in Hitech City, Hyderabad for 6 days/week
- 9Preferred: experience with D2C or FMCG brands, Flipkart Seller Hub, marketplace analytics tools, and catalog optimization
Who Should Apply
A data-driven performance marketer with hands-on Flipkart Ads experience, strong analytical skills, and a knack for turning search-term insights into profitable campaigns. This role suits someone who thrives on daily optimization, A/B testing, and catalog coordination, and who enjoys owning the Flipkart Ads account end-to-end. Experience with D2C/FMCG brands on Flipkart is a strong plus.
Salary Insight
Open to Discussion
Location
Required Skills
Application Tip
Highlight specific examples of Flipkart Ads campaigns you have managed — include your keyword research approach, ROAS improvements, and scaling actions. Showcase your comfort with the Flipkart Ads Console and mention any experience with Flipkart Seller Hub or D2C brands to stand out.
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How your application is processed
1Application received
Your resume and details are logged the moment you apply.
2ATS + eligibility screening
We check your profile against the role’s skills, seniority, and requirements.
3Employer sees qualified profiles only
Only candidates who clear screening move forward.
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