Junior Flipkart Ads Analyst/Performance Marketing (Flipkart Ads, D2C, Indian market)
Overview
This role focuses on planning, launching, and optimizing Flipkart Ads campaigns for D2C products in the Indian marketplace. You will own keyword research, campaign setup, daily optimization, budget management, and performance reporting to maximize visibility and ROAS. The position requires in-office collaboration in Hyderabad.
What You'll Do10
- 1Conduct keyword research and search term optimization for products using Flipkart Ads data and marketplace research tools.
- 2Build and maintain comprehensive keyword lists covering high-volume, converting, long-tail, competitor, branded, and category keywords.
- 3Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance; add negative keywords to reduce wasted spend.
- 4Set up, launch, and manage Keyword, Product, Search, and Display advertising campaigns on Flipkart, configuring budgets, bidding strategies, targeting, and placements.
- 5Perform daily campaign monitoring and optimization: adjust bids, budgets, keywords, product targeting, and placements; pause underperformers and scale winners.
- 6Execute A/B tests across keywords, bids, campaign structures, and targeting strategies to improve advertising efficiency while maintaining target ROAS.
- 7Pull and analyze campaign data from the Flipkart Ads Console, tracking impressions, clicks, orders, sales, spend, ROAS, CPC, CTR, and CVR.
- 8Prepare daily, weekly, and monthly performance reports with actionable insights and next-step recommendations.
- 9Manage daily, weekly, and monthly advertising budgets, allocate spend based on performance, and monitor budget pacing.
- 10Collaborate with the catalog team to improve product titles, descriptions, attributes, keywords, images, and overall discoverability.
Requirements10
- 11–3 years of hands-on experience managing Flipkart Advertising campaigns.
- 2Strong working knowledge of the Flipkart Ads Console.
- 3Hands-on experience launching, managing, optimizing, and scaling Flipkart Ads.
- 4Strong understanding of keyword research, search term optimization, bidding strategies, and product targeting.
- 5Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities.
- 6Proficiency in Microsoft Excel or Google Sheets.
- 7Excellent attention to detail and execution accuracy.
- 8Good communication and collaboration skills.
- 9Willingness to work from the office in Hitech City, Hyderabad (6 days/week).
- 10Experience with D2C or FMCG brands selling on Flipkart and familiarity with Flipkart Seller Hub are preferred.
Who Should Apply
The ideal candidate is a data-driven performance marketer with 1–3 years of hands-on Flipkart Ads experience and a strong grasp of the Indian marketplace. You should be comfortable owning the full campaign lifecycle—from keyword research and bid management to reporting and scaling—while collaborating closely with catalog and account teams. You thrive in a fast-paced D2C environment, pay close attention to detail, and are eager to work from Hyderabad.
Salary Insight
Open to Discussion
Location
Required Skills
Application Tip
Highlight specific examples of Flipkart campaign optimization you have driven, such as improving ROAS or cutting wasted spend, and mention any experience with Flipkart Seller Hub, D2C brands, or catalog optimization.
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1Application received
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2ATS + eligibility screening
We check your profile against the role’s skills, seniority, and requirements.
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