Meta Ads Analyst (D2C, Meta)
Overview
We are looking for a Meta Ads Analyst with 1-3 years of experience to manage D2C advertising campaigns on Facebook & Instagram. The role involves end-to-end campaign execution, optimization, audience management, and performance analysis to drive efficient growth.
What You'll Do7
- 1Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram) including Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns
- 2Monitor campaign performance daily, pause underperforming campaigns, scale winning ones, and optimize budgets, audiences, placements, and creatives
- 3Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences, and create audience exclusions to minimize overlap
- 4Pull and analyze campaign data from Meta Ads Manager, track KPIs like ROAS, CPA, CAC, CPC, CPM, CTR, CVR, and prepare daily/weekly/monthly reports with actionable insights
- 5Manage advertising budgets efficiently, allocate based on performance, and scale winning campaigns while maintaining profitability
- 6Ensure proper Meta Pixel implementation and Conversion API (CAPI) event tracking, validate UTMs and attribution, and troubleshoot tracking issues
- 7Maintain account health, follow internal naming conventions, and stay updated with Meta platform updates and best practices
Requirements7
- 11-3 years of hands-on Meta Ads management experience for D2C, eCommerce, or digital marketing agencies
- 2Strong working knowledge of Meta Ads Manager and experience launching, managing, optimizing, and scaling campaigns
- 3Good understanding of Sales, Retargeting, ABO, CBO, and Advantage+ Shopping campaign types
- 4Basic understanding of Meta Pixel, Conversion API (CAPI), event tracking, and attribution
- 5Strong analytical mindset with proficiency in Microsoft Excel or Google Sheets for data analysis
- 6Excellent attention to detail, execution accuracy, and good communication skills
- 7Willingness to work from office in Hitech City, Hyderabad (6 days/week)
Who Should Apply
The ideal candidate has 1-3 years of hands-on experience managing Meta Ads for D2C or eCommerce brands, is highly analytical and detail-oriented, and works comfortably with Meta Ads Manager, Pixel, and CAPI. You should be comfortable optimizing campaigns based on data and ready to work in a fast-paced office environment.
Salary Insight
Open to Discussion
Location
Required Skills
Application Tip
Highlight specific campaign results (e.g., improvements in ROAS or CPA) and any experience with Shopify or Meta Blueprint Certification to stand out.
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How your application is processed
1Application received
Your resume and details are logged the moment you apply.
2ATS + eligibility screening
We check your profile against the role’s skills, seniority, and requirements.
3Employer sees qualified profiles only
Only candidates who clear screening move forward.
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