Meta Ads Analyst (D2C, Meta)
Listing checked July 17, 2026 · pay as published by Talentxo
Overview
We are looking for a Meta Ads Analyst with 1-3 years of experience to manage D2C advertising campaigns on Facebook & Instagram. The role involves end-to-end campaign execution, optimization, audience management, and performance analysis to drive efficient growth.
What You'll Do7
- 1Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram) including Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns
- 2Monitor campaign performance daily, pause underperforming campaigns, scale winning ones, and optimize budgets, audiences, placements, and creatives
- 3Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences, and create audience exclusions to minimize overlap
- 4Pull and analyze campaign data from Meta Ads Manager, track KPIs like ROAS, CPA, CAC, CPC, CPM, CTR, CVR, and prepare daily/weekly/monthly reports with actionable insights
- 5Manage advertising budgets efficiently, allocate based on performance, and scale winning campaigns while maintaining profitability
- 6Ensure proper Meta Pixel implementation and Conversion API (CAPI) event tracking, validate UTMs and attribution, and troubleshoot tracking issues
- 7Maintain account health, follow internal naming conventions, and stay updated with Meta platform updates and best practices
Requirements7
- 11-3 years of hands-on Meta Ads management experience for D2C, eCommerce, or digital marketing agencies
- 2Strong working knowledge of Meta Ads Manager and experience launching, managing, optimizing, and scaling campaigns
- 3Good understanding of Sales, Retargeting, ABO, CBO, and Advantage+ Shopping campaign types
- 4Basic understanding of Meta Pixel, Conversion API (CAPI), event tracking, and attribution
- 5Strong analytical mindset with proficiency in Microsoft Excel or Google Sheets for data analysis
- 6Excellent attention to detail, execution accuracy, and good communication skills
- 7Willingness to work from office in Hitech City, Hyderabad (6 days/week)
Who Should Apply
The ideal candidate has 1-3 years of hands-on experience managing Meta Ads for D2C or eCommerce brands, is highly analytical and detail-oriented, and works comfortably with Meta Ads Manager, Pixel, and CAPI. You should be comfortable optimizing campaigns based on data and ready to work in a fast-paced office environment.
Salary Insight
Open to Discussion
Pay and demand for Digital & Performance Marketing roles
AggregatedTypical pay
$55/hour
This role
Pay not disclosed
Most Digital & Performance Marketing roles pay $30–$70 per hour.
Based on 13 similar roles that publish pay · 4 publish only a top rate; those count at the rate they gave
Rates shown per hour. Yearly and monthly pay converted; one-time fees and non-USD pay are not included.
- Live similar roles
- 38
- Listed in last 30 days
- 8
- Remote
- 39%
Hiring most right now: ZeroHarm Sciences (7) · micro1 (6) · Bajaj Finserv (4)
Most requested skills · share of roles
- A/B Testing13%
- Shopify13%
- Google Tag Manager11%
- Google Ads11%
Figures from Digital & Performance Marketing roles live on NearSkill when this page loaded. A role can close before you apply, so check the listing itself.
Compare your resume against these rolesLocation
Compensation
Undisclosed by Talentxo
Confirmed during Talentxo profile screening.
Required Skills
Application Tip
Highlight specific campaign results (e.g., improvements in ROAS or CPA) and any experience with Shopify or Meta Blueprint Certification to stand out.
How NearSkill helps you apply
1. Check your job match
We compare your resume with the job requirements to help you understand how well your experience fits.
2. Continue to the employer’s website
We’ll direct you to the employer’s application portal, where you can complete the application.
3. Get updates by email
If NearSkill is handling follow-up for this role, we’ll email you when there’s an update on your screening.
Want to check your fit first?
See how your resume matches this role before applying.
Check my job matchSimilar open positions
Explore active roles that match your skills and interests.
Talentxo
VerifiedSenior Meta Ad analyst/Performance Marketing (Meta Ads, D2C, Indian market)
We are seeking a hands-on Meta Ads analyst and performance marketing specialist to own the execution, optimization, and scaling of Facebook and Instagram campaigns for a D2C brand targeting the Indian market. This role focuses on driving efficient customer acquisition, retargeting, and measurable ROAS through ABO/CBO structures, Advantage+ Shopping campaigns, and rigorous tracking.
Talentxo
VerifiedSenior Google Ad analyst/Performance Marketing (Google Ads, D2C, Indian market)
The role is for a senior performance marketing analyst focused on managing and scaling Google Ads campaigns for a D2C wellness brand in the Indian market. It spans keyword research, campaign setup, Merchant Center feed optimization, tracking, and reporting to improve ROAS, CPA, and conversion efficiency.
Talentxo
VerifiedPerformance Marketing Executive (Google & Meta Ads)
Aretto, a Made in India kids footwear brand, seeks a Performance Marketing Executive to own paid campaigns across Google Ads and Meta Ads. You will plan, execute, and refine Search, Shopping, and Display campaigns while managing monthly sales targets and ROAS. Daily work includes tracking metrics like CPA, CTR, and conversion rate, analyzing data in Google Analytics (GA4) and Google Sheets, and collaborating with the creative team on ad tests. The role also involves competitor research and building audience funnels for eCommerce D2C sales.
Talentxo
VerifiedGoogle Ads Analyst (D2C, Google)
This role focuses on managing Google Ads campaigns for a D2C brand, including keyword research, campaign setup, optimization, and Merchant Center feed management. You will work across search, shopping, Performance Max, and display channels to drive measurable results.
Talentxo
VerifiedPerformance Marketing Manager - D2C Supplements, Mumbai
This role puts you in charge of paid performance across Meta and Google, running campaigns yourself rather than directing an agency. You will manage the D2C online sales channel end to end, from budget pacing and creative testing to landing pages and repeat purchase. The funnel extends past the ad: CRM and customer lifecycle work drive acquisition, engagement, and retention. Messaging must speak to the supplements buyer journey, covering trust, ingredients, efficacy, and subscriptions. Weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue keeps the numbers visible.
Talentxo
VerifiedJunior Flipkart Ads Analyst/Performance Marketing (Flipkart Ads, D2C, Indian market)
This role focuses on planning, launching, and optimizing Flipkart Ads campaigns for D2C products in the Indian marketplace. You will own keyword research, campaign setup, daily optimization, budget management, and performance reporting to maximize visibility and ROAS. The position requires in-office collaboration in Hyderabad.