Google Ads Analyst (D2C, Google)
Overview
This role focuses on managing Google Ads campaigns for a D2C brand, including keyword research, campaign setup, optimization, and Merchant Center feed management. You will work across search, shopping, Performance Max, and display channels to drive measurable results.
What You'll Do5
- 1Conduct extensive keyword research using Google Keyword Planner, SEMrush, and Ahrefs, and optimize match types and negative keywords.
- 2Set up, launch, and manage Google Ads campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
- 3Monitor campaign performance daily, optimize bids, budgets, and Quality Score, and execute A/B tests to improve ROAS and CPA.
- 4Manage Google Merchant Center and optimize product feeds for Shopping campaigns, resolving feed errors and product disapprovals.
- 5Pull and analyze data from Google Analytics (GA4) and Google Ads to prepare performance reports with actionable insights.
Requirements5
- 11–3 years of hands-on experience managing Google Ads campaigns.
- 2Strong working knowledge of Search, Shopping, Performance Max, Display, and Remarketing campaign types.
- 3Experience with Google Merchant Center and product feed optimization, including troubleshooting feed errors and policy violations.
- 4Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking setup.
- 5Excellent analytical skills with proficiency in Excel or Google Sheets to interpret campaign data and identify optimization opportunities.
Who Should Apply
The ideal candidate has 1–3 years of hands-on Google Ads management, especially within D2C or eCommerce. You should be skilled in keyword research, campaign optimization, and Merchant Center feed management, with a strong analytical mindset and attention to detail.
Salary Insight
Open to Discussion
Required Skills
Application Tip
Highlight your experience with Google Merchant Center feed optimization and D2C e-commerce campaigns in your resume and cover letter, and mention any work with high-policy categories like nutraceuticals or supplements.
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