Google Ads Analyst (D2C, Google)
Listing checked July 17, 2026 · pay as published by Talentxo
Overview
This role focuses on managing Google Ads campaigns for a D2C brand, including keyword research, campaign setup, optimization, and Merchant Center feed management. You will work across search, shopping, Performance Max, and display channels to drive measurable results.
What You'll Do5
- 1Conduct extensive keyword research using Google Keyword Planner, SEMrush, and Ahrefs, and optimize match types and negative keywords.
- 2Set up, launch, and manage Google Ads campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
- 3Monitor campaign performance daily, optimize bids, budgets, and Quality Score, and execute A/B tests to improve ROAS and CPA.
- 4Manage Google Merchant Center and optimize product feeds for Shopping campaigns, resolving feed errors and product disapprovals.
- 5Pull and analyze data from Google Analytics (GA4) and Google Ads to prepare performance reports with actionable insights.
Requirements5
- 11–3 years of hands-on experience managing Google Ads campaigns.
- 2Strong working knowledge of Search, Shopping, Performance Max, Display, and Remarketing campaign types.
- 3Experience with Google Merchant Center and product feed optimization, including troubleshooting feed errors and policy violations.
- 4Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking setup.
- 5Excellent analytical skills with proficiency in Excel or Google Sheets to interpret campaign data and identify optimization opportunities.
Who Should Apply
The ideal candidate has 1–3 years of hands-on Google Ads management, especially within D2C or eCommerce. You should be skilled in keyword research, campaign optimization, and Merchant Center feed management, with a strong analytical mindset and attention to detail.
Salary Insight
Open to Discussion
Pay and demand for Digital & Performance Marketing roles
AggregatedTypical pay
$70/hour
This role
Pay not disclosed
Most Digital & Performance Marketing roles pay $45–$80 per hour.
Based on 37 similar roles that publish pay · 4 publish only a top rate; those count at the rate they gave
Rates shown per hour. Yearly and monthly pay converted; one-time fees and non-USD pay are not included.
- Live similar roles
- 68
- Listed in last 30 days
- 34
- Remote
- 60%
Hiring most right now: micro1 (17) · Handshake AI (8) · ZeroHarm Sciences (7)
Most requested skills · share of roles
- Shopify6%
- inventory management6%
- store operations6%
- ai evaluation6%
Figures from Digital & Performance Marketing roles live on NearSkill when this page loaded. A role can close before you apply, so check the listing itself.
Compare your resume against these rolesLocation
Compensation
Undisclosed by Talentxo
Confirmed during Talentxo profile screening.
Required Skills
Application Tip
Highlight your experience with Google Merchant Center feed optimization and D2C e-commerce campaigns in your resume and cover letter, and mention any work with high-policy categories like nutraceuticals or supplements.
See NearSkill jobs more often in your search
Application & verification flow
1Instant rubric match
Your resume is scanned against this role’s requirements to check qualification fit.
2Screened before the employer sees it
Only profiles that clear screening are passed on.
3Outcome by email
We notify you at the address on your resume once the screening is reviewed.
Similar open positions
Explore active roles that match your skills and interests.
Talentxo
VerifiedSenior Google Ad analyst/Performance Marketing (Google Ads, D2C, Indian market)
The role is for a senior performance marketing analyst focused on managing and scaling Google Ads campaigns for a D2C wellness brand in the Indian market. It spans keyword research, campaign setup, Merchant Center feed optimization, tracking, and reporting to improve ROAS, CPA, and conversion efficiency.
Talentxo
VerifiedMeta Ads Analyst (D2C, Meta)
We are looking for a Meta Ads Analyst with 1-3 years of experience to manage D2C advertising campaigns on Facebook & Instagram. The role involves end-to-end campaign execution, optimization, audience management, and performance analysis to drive efficient growth.
Talentxo
VerifiedSenior Meta Ad analyst/Performance Marketing (Meta Ads, D2C, Indian market)
We are seeking a hands-on Meta Ads analyst and performance marketing specialist to own the execution, optimization, and scaling of Facebook and Instagram campaigns for a D2C brand targeting the Indian market. This role focuses on driving efficient customer acquisition, retargeting, and measurable ROAS through ABO/CBO structures, Advantage+ Shopping campaigns, and rigorous tracking.
Talentxo
VerifiedJunior Flipkart Ads Analyst/Performance Marketing (Flipkart Ads, D2C, Indian market)
This role focuses on planning, launching, and optimizing Flipkart Ads campaigns for D2C products in the Indian marketplace. You will own keyword research, campaign setup, daily optimization, budget management, and performance reporting to maximize visibility and ROAS. The position requires in-office collaboration in Hyderabad.
Talentxo
VerifiedPerformance Marketing Manager - D2C Supplements, Mumbai
This role puts you in charge of paid performance across Meta and Google, running campaigns yourself rather than directing an agency. You will manage the D2C online sales channel end to end, from budget pacing and creative testing to landing pages and repeat purchase. The funnel extends past the ad: CRM and customer lifecycle work drive acquisition, engagement, and retention. Messaging must speak to the supplements buyer journey, covering trust, ingredients, efficacy, and subscriptions. Weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue keeps the numbers visible.
Talentxo
VerifiedSenior Flipkart Ad specialist/Performance Marketing (Flipkart, D2C, Indian market)
A performance marketing role focused on planning, launching, and scaling Flipkart advertising campaigns for D2C brands in the Indian market. The specialist will own keyword research, campaign optimization, budget management, and catalog support to maximize visibility and ROAS.