Digital Marketing Head Role in Pune for E-commerce Growth
Listing checked September 7, 2026 · pay as published by Talentxo
Overview
You will own the entire e-commerce ecosystem for a kids' footwear brand, steering strategy across branding, influencer marketing, website, and marketplace channels. The role spans domestic and international markets, with direct accountability for online revenue targets and P&L. You'll lead a team of 20+ professionals spanning branding, influencer, content, SEO, marketplace, and website functions. The work centers on performance marketing, data-driven decision making, and commercial growth. What sets this apart is the blend of brand building with hands-on revenue management in a fast-scaling, product-led company.
What You'll Do9
- 1Direct the full e-commerce ecosystem, including branding, influencer marketing, website, and overall e-commerce strategy.
- 2Create and implement business expansion plans for both domestic and international markets.
- 3Design integrated campaigns that span performance marketing, social media, influencers, and content.
- 4Oversee marketplace and website performance, including pricing, promotions, and product visibility.
- 5Take ownership of online revenue targets and P&L, focusing on ROAS, CAC, LTV, and conversion optimization.
- 6Build, lead, and manage the e-commerce and marketing team, which includes 20+ members across branding, influencer, content, SEO, marketplace, and website teams.
- 7Spot and develop new business partnerships and revenue streams in international markets.
- 8Work with operations, product, and finance teams to align marketing efforts with broader company goals.
- 9Foster a data-driven culture and continuously refine high-performing initiatives.
Requirements9
- 18+ years of experience in e-commerce, digital marketing, online business, or growth roles.
- 2Hands-on experience managing websites, marketplaces, and performance marketing campaigns.
- 3A solid record of building and leading high-performing teams.
- 4Mandatory experience with international market expansion and domestic e-commerce operations.
- 5Demonstrated expertise in ROAS, CAC, LTV, conversion optimization, and customer acquisition.
- 6Proven ability to manage revenue targets, marketing budgets, and P&L.
- 7A commercial mindset that balances growth, brand building, and profitability.
- 8Broad knowledge across multiple e-commerce functions, not just one department.
- 9An entrepreneurial approach with strong ownership, strategic thinking, and execution skills.
Who Should Apply
You're a seasoned e-commerce leader with 8+ years of experience and a track record of hitting revenue goals. You've led teams of 20 or more and have expanded into international markets. You thrive when you can blend strategic vision with hands-on execution, and you're comfortable owning P&L. This role isn't for someone who prefers to stay in a single function like SEO or social media. Candidates often miss out if they lack international expansion experience or haven't managed a large, multi-disciplinary team.
Salary Insight
Open to Discussion
Pay and demand for Digital & Performance Marketing roles
AggregatedTypical pay
$70/hour
This role
Pay not disclosed
Most Digital & Performance Marketing roles pay $45–$86 per hour.
Based on 48 similar roles that publish pay · 4 publish only a top rate; those count at the rate they gave
Rates shown per hour. Yearly and monthly pay converted; one-time fees and non-USD pay are not included.
- Live similar roles
- 97
- Listed in last 30 days
- 52
- Remote
- 58%
Hiring most right now: micro1 (25) · Bajaj Finserv (7) · Handshake AI (7)
Most requested skills · share of roles
- ai evaluation7%
- A/B Testing7%
- technology6%
- Enterprise AI5%
Figures from Digital & Performance Marketing roles live on NearSkill when this page loaded. A role can close before you apply, so check the listing itself.
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Compensation
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Required Skills
Application Tip
Highlight a specific example where you grew revenue in an international market, and quantify the impact on ROAS or CAC. Show how you led a cross-functional team to achieve that result.
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