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MarketingMedia & Advertising

Performance Marketing (Google Ads + Meta)

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Full-time
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Overview

Seeking a Performance Marketing expert to manage and optimize Google Ads and Meta Ads campaigns. The role focuses on technical implementation, performance analysis, and cross-functional collaboration to drive ROI.

What You'll Do6

  • 1Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram.
  • 2Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both platforms.
  • 3Generate insightful reports to communicate actionable performance and ROI to stakeholders using analytics tools.
  • 4Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
  • 5Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
  • 6Work closely with product and design teams to ensure creative assets meet platform-specific best practices.

Requirements6

  • 1Bachelor’s degree in Marketing, Advertising, Computer Science, Statistics, or related field.
  • 22–4 years of experience in digital ad operations with focus on Google Ads and Meta Ads.
  • 3Proficiency in Google Ads, Meta Ads Manager, Google Ads Editor, Tag Manager, and Google Analytics.
  • 4Excellent data handling and insight generation skills, strong in Excel and PowerPoint.
  • 5Strong problem-solving skills and attention to detail.
  • 6Ability to manage multiple campaigns and projects simultaneously.

Who Should Apply

The ideal candidate has 2–4 years of hands-on experience with Google Ads and Meta Ads, a technical mindset, and strong analytical skills. They should be detail-oriented, capable of managing multiple campaigns, and comfortable working cross-functionally to drive performance improvements.

Salary Insight

Open to discussion

Required Skills

advertising & marketingperformance marketingseo & digital marketingtechnology

Application Tip

Highlight specific performance improvements (e.g., increased CTR, reduced CPA) from your previous Google Ads and Meta Ads campaigns, and mention any automation scripts or tools you have used to streamline campaign management.

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