Performance Marketing (Google Ads)
Overview
The role involves technical implementation, management, and optimization of Google Ads campaigns across Search, Display, and UAC. The campaign manager will be responsible for ad trafficking, troubleshooting, reporting, A/B testing, and collaboration with product and design teams.
What You'll Do6
- 1Create and manage Google Ads campaigns across Search, Display, and UAC.
- 2Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- 3Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders.
- 4Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
- 5Identify and resolve technical issues related to ad delivery, tracking, and ad disapprovals.
- 6Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
Requirements6
- 1Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
- 23-6 years of experience in digital ad operations with a focus on Google Ads.
- 3Proficiency in Google Ads, Google Ads Editor, Tag Manager, and Google Analytics.
- 4Excellent data handling and insight generation skills, proficiency in Excel and PPT.
- 5Strong technical skills; experience with HTML, JavaScript, or SQL is a plus.
- 6Excellent problem-solving skills and attention to detail; ability to manage multiple campaigns simultaneously.
Who Should Apply
The ideal candidate is a detail-oriented digital marketing professional with 3-6 years of experience in Google Ads campaign management. They should have strong technical skills, proficiency in Google Ads and analytics tools, and a knack for data-driven optimization. They are adept at A/B testing and automation, and can multitask across multiple campaigns.
Salary Insight
Open to discussion
Location
Required Skills
Application Tip
Emphasize your hands-on experience with Google Ads scripting and automation, as well as your ability to derive actionable insights from data, to stand out.
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How your application is processed
1Application received
Your resume and details are logged the moment you apply.
2ATS + eligibility screening
We check your profile against the role’s skills, seniority, and requirements.
3Employer sees qualified profiles only
Only candidates who clear screening move forward.
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