Product Marketing (B2C Digital Products)

Overview

Seeking a dynamic Assistant Product Marketing Manager to drive new product ideation, go-to-market strategies, and lifecycle management for mobile apps. The role involves competitor research, A/B testing, ASO, and stakeholder collaboration.

What You'll Do7

• 1Collaborate with cross-functional teams to generate innovative ideas for new mobile app products.
• 2Develop and execute comprehensive go-to-market strategies for new products, ensuring successful launches.
• 3Conduct thorough competitor analysis to understand market trends and position products effectively.
• 4Develop and implement strategies to optimize the user lifecycle from acquisition to retention.
• 5Design and execute A/B testing initiatives to optimize marketing campaigns and improve KPIs.
• 6Implement effective App Store Optimization (ASO) strategies to enhance app visibility.
• 7Collaborate with internal teams and manage external stakeholders for alignment and successful launches.

Requirements5

• 1Excellent written and verbal communication skills with ability to convey complex ideas clearly.
• 2Strong understanding of product analytics and ability to derive actionable insights from data.
• 3Experience with app media buying platforms (Google, Facebook, AppLovin, Taboola, etc.) and campaign optimization.
• 4Knowledge of various app monetization models and ability to develop monetization plans aligned with business goals.
• 5Keen eye for design and messaging to create visually appealing and effective marketing materials.

Who Should Apply

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