Product Marketing (B2C Digital Products)
Overview
Seeking a dynamic Assistant Product Marketing Manager to drive new product ideation, go-to-market strategies, and lifecycle management for mobile apps. The role involves competitor research, A/B testing, ASO, and stakeholder collaboration.
What You'll Do7
- 1Collaborate with cross-functional teams to generate innovative ideas for new mobile app products.
- 2Develop and execute comprehensive go-to-market strategies for new products, ensuring successful launches.
- 3Conduct thorough competitor analysis to understand market trends and position products effectively.
- 4Develop and implement strategies to optimize the user lifecycle from acquisition to retention.
- 5Design and execute A/B testing initiatives to optimize marketing campaigns and improve KPIs.
- 6Implement effective App Store Optimization (ASO) strategies to enhance app visibility.
- 7Collaborate with internal teams and manage external stakeholders for alignment and successful launches.
Requirements5
- 1Excellent written and verbal communication skills with ability to convey complex ideas clearly.
- 2Strong understanding of product analytics and ability to derive actionable insights from data.
- 3Experience with app media buying platforms (Google, Facebook, AppLovin, Taboola, etc.) and campaign optimization.
- 4Knowledge of various app monetization models and ability to develop monetization plans aligned with business goals.
- 5Keen eye for design and messaging to create visually appealing and effective marketing materials.
Who Should Apply
Results-driven individual with a passion for mobile apps, strong communication and analytical skills, experience in app media buying and monetization, and a keen eye for design and messaging.
Salary Insight
Open to discussion
Required Skills
Application Tip
Highlight your experience with app media buying platforms like Google, Facebook, AppLovin, and Taboola in your resume.
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