Associate Performance Marketer (Funnel Analysis, D2C)

Overview

This role involves leading paid acquisition efforts for D2C brands, managing end-to-end performance marketing campaigns across Google, Meta, and YouTube. The marketer will be responsible for driving growth, optimizing ROI, and coordinating creative assets to meet aggressive revenue targets.

What You'll Do8

• 1Own and drive growth for assigned product categories with end-to-end accountability for performance
• 2Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels
• 3Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics
• 4Coordinate with graphic designers, video editors, and content teams to get timely creative assets ready for campaigns
• 5Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels
• 6Ensure delivery on monthly sales and revenue targets through campaign performance
• 7Conduct A/B testing, audience segmentation, and funnel optimization to improve results
• 8Generate insights from campaign data and prepare performance reports with clear, actionable recommendations

Requirements6

• 11 to 3 years of experience in running and scaling paid ad campaigns for D2C or e-commerce brands
• 2Deep knowledge of Google Ads, Meta Ads Manager, and YouTube advertising
• 3Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking
• 4Strong analytical skills and comfort with performance dashboards and Excel/Sheets
• 5Experience with remarketing, dynamic ads, and conversion tracking
• 6Ability to manage budgets, forecast results, and meet aggressive growth targets

Who Should Apply

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