Digital Marketing Specialist
Overview
Join Optim Hire as a Digital Marketing specialist and take charge of building and executing online campaigns that boost brand visibility and attract quality leads. You’ll work hand-in-hand with product, design, and sales teams to ensure every marketing effort aligns with business goals and maintains a consistent voice across channels. This role is perfect for someone who thrives in a fast-paced environment, loves using data to make decisions, and wants to keep learning with access to the latest tools and industry trends. It’s a chance to experiment with new platforms, measure what works, and directly impact the company’s growth while building a strong portfolio in a supportive team.
What You'll Do7
- 1Design and launch integrated digital campaigns across search, social, and email to hit lead generation targets.
- 2Perform keyword research, optimize on-page SEO, and manage paid search efforts to increase site visibility and traffic.
- 3Plan, schedule, and publish engaging social media content while keeping brand messaging consistent.
- 4Track campaign performance using analytics dashboards, create reports, and suggest data-backed improvements.
- 5Work with the design team to produce visual assets that strengthen campaigns and brand consistency.
- 6Stay current on industry trends, new platforms, and best practices to keep marketing approaches fresh and effective.
- 7Help manage the marketing budget by monitoring spend and ensuring resources are allocated cost-effectively.
Requirements6
- 1A solid grasp of core digital marketing concepts and strategies, especially social media, SEO, SEM, and email marketing.
- 2Familiarity with analytics tools like Google Analytics, Google Ads, and social media insight platforms.
- 3Comfortable using content creation tools such as Canva or Adobe Creative Cloud, plus basic graphic design skills.
- 4Strong written communication and storytelling ability to write compelling copy.
- 5A proactive, adaptable mindset with the ability to work both independently and collaboratively in a team.
- 6Analytical thinking to interpret data and translate findings into actionable recommendations.
Who Should Apply
This role is ideal for an early-career digital marketer (0–2 years experience) who is eager to learn and grow. You’re someone who enjoys blending creativity with data, can juggle multiple campaigns, and is excited to experiment with emerging platforms. If you’re proactive, detail-oriented, and thrive in a collaborative environment where your ideas can shape real business outcomes, this is the perfect opportunity to build your expertise.
Salary Insight
The maximum annual budget for this role is ₹600,000 INR (approximately ₹50,000 per month), suitable for candidates with 0–2 years of experience.
Required Skills
Application Tip
When applying, include a short case study or example of a digital campaign you’ve worked on—even a school project or personal blog—that shows how you used data to make decisions and improve results. This will demonstrate your analytical thinking and hands-on approach.
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