Growth Marketing Manager (B2B SaaS - Rewards/Loyalty/Incentives)
Overview
This role focuses on driving B2B growth in international markets through full-funnel marketing programs, including GTM strategy and campaign execution. The manager will generate and manage MQLs/SQLs, collaborate closely with sales and revenue teams, and leverage AI-driven marketing workflows and analytics to optimize pipeline and revenue outcomes.
What You'll Do6
- 1Own GTM planning and end-to-end campaign execution for international markets
- 2Generate and manage MQLs and SQLs across the full funnel
- 3Work in close alignment with sales and revenue teams to drive pipeline
- 4Analyze funnel data using marketing analytics to inform decisions
- 5Leverage marketing tool stacks and AI-driven workflows to scale efforts
- 6Structure ambiguous marketing problems into clear, actionable plans
Requirements8
- 12–6 years of experience in B2B marketing with a clear focus on international markets
- 2Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs
- 3Experience owning GTM planning and end-to-end campaign execution
- 4Strong grasp of marketing analytics — comfortable working with funnel data
- 5Experience working in close alignment with sales and revenue teams
- 6Hands-on familiarity with marketing tool stacks and AI-driven marketing workflows
- 7Preference for SaaS or technology-led B2B environments (nice to have)
- 8Exposure to multiple international geographies such as APAC, EMEA, or Americas (nice to have)
Who Should Apply
The ideal candidate approaches marketing through the lens of pipeline and revenue, not just reach. They operate independently, hold themselves accountable to numbers, and can move seamlessly between strategy and execution. Clear communication with sales counterparts and the ability to bring structure to ambiguous situations are essential.
Salary Insight
Open to Discussion
Required Skills
Application Tip
Quantify your impact — include specific metrics like MQL-to-SQL conversion rates, pipeline generated, or campaign ROI from previous B2B marketing roles. Tailor your examples to demonstrate experience with AI-driven tools and international markets.
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