Performance Marketing Specialist
Overview
SKIDOS is an edutainment company on a mission to turn screen time into active learning for children. They offer a subscription service with over 1,000 learning activities across major app stores and the web. As a Performance Marketing Specialist, you’ll drive user acquisition and engagement by managing paid campaigns across multiple ad networks. You’ll join a high-performance team that values discipline, teamwork, and continuous growth.
What You'll Do5
- 1Plan, execute, and optimize paid user acquisition campaigns across platforms like Google, Meta, Apple Search Ads, Unity, AppLovin, and Liftoff to attract and retain subscribers.
- 2Track and analyze core metrics such as ROAS, CAC, LTV, CTR, and conversion rates to ensure campaigns meet efficiency and growth targets.
- 3Collaborate closely with the founder-led marketing team to align campaign strategies with broader business objectives and product launches.
- 4Oversee the creative direction of ads, including visuals, copy, and playable demos, ensuring they are engaging and optimized for performance.
- 5Design and execute A/B tests and experiments to continuously improve campaign performance, then document insights for senior leadership.
Requirements3
- 1At least 2 years of hands-on experience in performance marketing, with a proven track record of managing and scaling paid campaigns that deliver measurable results.
- 2Strong analytical skills to interpret data on ROAS, CAC, and LTV, turning numbers into actionable strategies and optimizations.
- 3Experience working within a founder-led or lean marketing team, where you’re comfortable owning decisions and collaborating directly with leadership.
Who Should Apply
This role is ideal for a data-driven marketer who thrives in a fast-paced, results-oriented environment. You’re self-motivated, curious, and passionate about mobile app marketing — especially for subscription-based products. You enjoy experimenting with new ad formats and networks, and you have a creative eye for crafting compelling ad creatives. If you’re eager to join a tight-knit team that values accountability and pushes each other to excel, you’ll fit right in.
Salary Insight
Compensation was not mentioned in the posting.
Required Skills
Application Tip
In your application, include specific examples of campaigns you’ve run for mobile apps — particularly subscription or edutainment products — and highlight any A/B tests that led to significant improvements in ROAS or LTV.
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