Associate Paid Media Manager (Adtech product/Adtech agency, Google+Meta)
Overview
This role involves planning, launching, and managing performance marketing campaigns across major platforms like Google, Meta, TikTok, Snapchat, and Taboola. You will own media budgets exceeding /month, drive CPA, CPL, and CPC goals, and foster a rigorous A/B testing culture across creative and landing page elements. The position requires strong analytical skills to optimize campaigns and build actionable dashboards.
What You'll Do9
- 1Plan, launch, and manage performance marketing campaigns across Google Search, Meta (Facebook/Instagram), TikTok, Snapchat, Taboola, and other native/display platforms.
- 2Own media budgets exceeding /month, allocating spend efficiently across channels to maximize ROI.
- 3Set up and manage campaign structures, audience targeting, bid strategies, and creative rotations.
- 4Drive a rigorous A/B testing culture across static, video, UGC, and carousel creative formats.
- 5Partner with creative teams to produce high-performing ad assets and leverage landing page/CRO tools (e.g., Unbounce, VWO) for A/B and multivariate tests.
- 6Analyze campaign performance continuously to identify inefficiencies and improve CTR, CVR, CPA, and ROAS.
- 7Manage bid strategies, audience segmentation, and dayparting to maintain positive unit economics.
- 8Build dashboards and deliver weekly/monthly insights tracking spend, impressions, CTR, CPA, CPL, ROAS, and channel contribution margin.
- 9Conduct competitive and market analysis to identify new channel opportunities and emerging trends.
Requirements9
- 14–7 years of hands-on performance marketing / paid media experience.
- 2Proven track record managing + monthly spend across Google, Meta, TikTok, Snapchat, and Taboola.
- 3Strong understanding of compliance, buyer behavior, and funnel dynamics, ideally in Financial Services, Health & Wellness, or Home Services.
- 4Experience with Google Analytics, Google Tag Manager (GTM), EverFlow, and HasOffers.
- 5Deep expertise in at least one major advertising platform (e.g., Google Ads or Meta Ads Manager).
- 6Advanced Excel / Google Sheets skills and comfort handling large datasets; SQL, Tableau, Looker, or Datadog preferred.
- 7Experience with landing page testing tools such as Unbounce or VWO.
- 8Experience with experimentation frameworks, dashboarding, pixel implementation, UTM tracking, and conversion setup.
- 9Ability to iterate and scale performance creatives using AI tools like Runway, Midjourney, and ElevenLabs.
Who Should Apply
This role is ideal for a seasoned performance marketer with 4–7 years of hands-on experience managing significant budgets across Google and Meta (plus experimental platforms like TikTok and Snapchat). You thrive on A/B testing, creative iteration, and data-driven optimization, and you bring deep expertise in one major advertising platform. Experience with financial services, health & wellness, or home services funnels is a plus, as is familiarity with AI creative tools.
Salary Insight
Open to Discussion
Required Skills
Application Tip
Highlight specific examples of campaigns where you managed $100K+ monthly spend and improved CPA or ROAS by at least 20%. Emphasize your hands-on use of EverFlow or HasOffers, and any experience with Google Tag Manager and A/B testing frameworks.
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