Performance Creative Strategist (D2C)
Overview
Own the creative strategy engine across platforms, driving paid media performance by improving CPM, CTR, CVR, and CPA. Manage a structured creative testing system from research to scaling winners for a D2C e-commerce brand in the health and wellness space.
What You'll Do5
- 1Analyze ad-level data daily (CPM, CTR, CVR, CPA) and identify winning hooks, angles, personas, and formats.
- 2Structure creatives into measurable hypothesis-based batches and track hit rate per batch to improve over time.
- 3Deliver structured, high-conversion creative briefs weekly using awareness levels, persona targeting, objection handling, proof, and offer framing.
- 4Maintain a continuous testing pipeline, reduce idea-to-launch time, and prevent performance drops due to creative fatigue.
- 5Work closely with Media Buyers to align creative direction with campaign goals and adjust based on CPM and CPA shifts.
Requirements6
- 13+ years in performance creative strategy, growth marketing, or direct-response advertising in the health & wellness niche.
- 2Proven ability to improve CTR, CVR, or CPA through creative optimization.
- 3Strong analytical skills and comfort reading performance dashboards (e.g., Meta Ads Manager, creative analytics tools).
- 4Excellent scripting, messaging, and creative briefing capabilities.
- 5Deep understanding of consumer psychology and persuasion in direct-response advertising.
- 6Experience managing 100+ ad tests per month.
Who Should Apply
A data-driven performance creative strategist with a hypothesis-testing mindset, skilled in optimizing ad creatives for key metrics and proficient with tools like Foreplay, Motion, and Meta Ads Manager. They thrive in high-volume testing environments and possess deep knowledge of consumer psychology within the health and wellness D2C space.
Salary Insight
Open to discussion
Required Skills
Application Tip
Highlight your experience building structured creative testing systems and improving hit rates, and provide specific examples of how you improved CPM, CTR, CVR, or CPA through creative optimization in previous roles.
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