Social Media Manager, Short-Form Video (TikTok)

What You'll Do10

• Launch the Etsy Success TikTok channel, setting its purpose, positioning, and go-to-market plan without an inherited playbook.
• Define content pillars that guide sellers through practical insights, milestone celebrations, and peer connection while staying native to the platform.
• Concept, film, and edit a high volume of polished short-form video on your own, from first idea to final cut.
• Set the experimentation agenda for the first 6 to 12 months and shape a roadmap for the next phase, reading engagement and learning signals rather than follower counts.
• Build repeatable production workflows so output stays consistent at pace without losing voice or quality.
• Brief external creators, contractors, and seller collaborators, keeping their work aligned to Etsy's tone and creative vision.
• Track trends, sounds, and cultural moments as they surface, then decide where participation serves the brand and where to sit one out.
• Cover Etsy seller markets and events in real time, producing same-day or next-day recaps plus pre-event build-up.
• Recruit and spotlight sellers, capturing their stories with care alongside Community programming such as Etsy Up Close, IRL markets, and the Etsy Design Awards.
• Report on channel performance, share learnings, and support product and feature launches with Product Marketing, Comms, Creative, and Insights.

Requirements9

• Independent video editing skill: take raw footage and deliver a polished, on-brand short-form cut unaided.
• Native fluency in TikTok and Gen Z culture, covering sounds, formats, and platform behaviors.
• A track record of launching a channel, brand, or content franchise from scratch, or comfort building the plan and the content without a template.
• Strong taste in short-form craft, including pacing, sound, editing style, and visual storytelling, plus the judgment to balance trend work with long-term brand building.
• Genuine empathy for makers and small business owners and an instinct for telling their stories in a human way.
• The ability to cover an event live, turn footage around fast, and make people who were not there feel connected.
• Self-management across several concurrent workstreams without dropping quality or drifting off-voice.
• Clear communication with a lean social team and cross-functional partners.
• Roughly 3 to 5 years in social media or content, with demonstrated TikTok craft, editing ability, and taste weighted above years on paper.

Preferred Qualifications4

• Bachelor's degree in marketing, communications, or a related field.
• Experience with seller-, creator-, or SMB-facing content rather than purely consumer-brand social.
• Comfort filming and directing yourself and others, and briefing external creators.
• Familiarity with education-led or community-driven content.

Who Should Apply

A hands-on short-form creator who has built a channel or content franchise before and can edit polished TikTok video alone from day one. You read Gen Z culture natively and care about telling small business owners' stories with respect.

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