Product Design Lead (Design Systems, Usability, B2C) - GB06
Overview
The Product Design Lead owns the end-to-end design vision and testing strategy for assigned app and web customer journeys, leading a POD team of 3-13 members. The role includes 1-2 direct reports and partners with business, product, and analytics teams. Work centers on Figma and AI-based prototyping tools, with A/B testing and moderated/un-moderated research validating design hypotheses. Governing the organization's design system across multiple evolving journeys and building design talent sets this role apart.
What You'll Do8
- 1Own the end-to-end design vision and strategy for assigned POD app and web journeys
- 2Lead and manage the POD's Design & Testing Members, including performance management and capability building
- 3Partner with POD Leads, Product Managers, and Business stakeholders to translate product strategy into design solutions
- 4Drive moderated and unmoderated user research and translate customer pain points into design interventions
- 5Define and drive the A/B testing and experimentation roadmap for POD journeys with testing and analytics teams
- 6Champion adoption and governance of the organization's design system across the POD
- 7Guide the team on prototyping AI-based concepts, using user research and industry best practices
- 8Track and report design impact using CX metrics and behavioral data
Requirements10
- 1Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognized design institute
- 25-8 years of experience designing digital customer journeys for app and web platforms
- 3Hands-on expertise in Figma and AI-based prototyping tools
- 4Strong understanding of design systems, with experience governing adoption across teams
- 5Experience running or guiding A/B testing and moderated/un-moderated user research programs
- 6Strong grasp of customer experience (CX) metrics and behavioral data analytics
- 7Proven ability to lead, mentor, and manage a team of designers, including performance management
- 8Excellent stakeholder management and communication skills to work with Product, Technology, and Business leaders
- 9Prior experience in financial services, lending, or fintech digital products is an added advantage
- 10Strong analytical and problem-solving orientation with a bias for data-backed design decisions
Who Should Apply
The ideal candidate is a design leader with 5-8 years of experience guiding digital products, a hands-on command of Figma and prototyping tools, and a proven record of running A/B tests and user research. They understand design systems governance and can champion adoption across diverse teams. They bring strong stakeholder management skills, with fintech or lending exposure, and lead by mentoring designers toward data-backed decisions.
Salary Insight
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Location
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Application Tip
Present a portfolio with concrete examples of design system governance, user research findings, and A/B test results that influenced design decisions.
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