Growth Content Lead (B2C) - Bengaluru
Listing checked September 9, 2026 · pay as published by Talentxo
Overview
This role puts you at the center of building a household CFO platform for India's mass-affluent, where you'll own the go-to-market strategy from day one. You'll work alongside the founders to shape user acquisition, craft positioning and storytelling that drives app sign-ups, and manage a multi-channel presence across LinkedIn, Instagram, YouTube, and newsletters. You'll also dig into analytics to guide decisions, and you'll have the freedom to execute directly or coordinate with the team. If you're hands-on and thrive on building content engines from zero to one, this is a chance to make a real impact.
What You'll Do8
- 1Drive the initial go-to-market strategy in collaboration with founders and the broader team.
- 2Develop and execute a user acquisition strategy tailored to the platform's growth goals.
- 3Identify and leverage the most effective social media platforms, tools, and tactics for reaching the target audience.
- 4Manage and grow the brand's presence across LinkedIn, Instagram, YouTube, and email newsletters.
- 5Craft positioning and storytelling that converts audiences into app sign-ups.
- 6Target and acquire early users through strategic content and outreach.
- 7Analyze performance metrics and use data to refine content and acquisition approaches.
- 8Take ownership of executing strategies directly or by coordinating with team members.
Requirements9
- 14–6 years of experience in growth content, marketing, or a related field.
- 2Proven track record of building content engines from zero to one.
- 3Strong sense of ownership and structured thinking.
- 4Excellent storytelling abilities with a knack for engaging audiences.
- 5Deep understanding of modern content ecosystems and platform dynamics.
- 6Fintech background is preferred but not mandatory.
- 7Hands-on and highly autonomous working style.
- 8Comfortable with numbers and analytics.
- 9Skilled in positioning and user targeting.
Who Should Apply
Candidates with 4–6 years of experience in growth content or marketing, especially those who have built content engines from scratch, will find this role a natural fit. The role suits someone who is hands-on, autonomous, and comfortable with analytics, and who can craft compelling stories that drive user acquisition. If you lack experience in zero-to-one content building or are not comfortable with data-driven decision-making, this role may not be the right match.
Salary Insight
Open to Discussion
Pay and demand for Content, Communications & PR roles
AggregatedTypical pay
$54/hour
This role
Pay not disclosed
Most Content, Communications & PR roles pay $21–$66 per hour.
Based on 28 similar roles that publish pay · 6 publish only a top rate; those count at the rate they gave
Rates shown per hour. Yearly and monthly pay converted; one-time fees and non-USD pay are not included.
- Live similar roles
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- Listed in last 30 days
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Hiring most right now: micro1 (16) · Bajaj Finserv (7) · SME Careers (7)
Most requested skills · share of roles
- technology9%
- data analysis6%
- PowerPoint6%
- Enterprise Parnerships6%
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Compensation
Undisclosed by Talentxo
Confirmed during Talentxo profile screening.
Required Skills
Application Tip
Highlight your experience in building content engines from zero to one, and be ready to share specific examples of how you've used analytics to drive user acquisition and content strategy.
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3Outcome by email
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