Content & Strategy Lead
Overview
You will lead content strategy and integrated marketing campaigns for an omnichannel brand with 15 outlets across 5 Indian cities, carrying a Korean-inspired aesthetic to international markets. You will translate audience insights into content direction across Instagram, YouTube, LinkedIn, and emerging platforms. The work centers on content strategy, visual storytelling, and copy that reinforces a distinct brand voice built on cuteness and practicality. This role differs from typical marketing leads because it requires a strong aesthetic sense and the ability to identify cultural trends before they peak.
What You'll Do5
- 1Develop and run integrated marketing campaigns across digital channels
- 2Spot trends, creator collaborations, and audience behavior to steer content direction
- 3Turn market insights into concrete content strategies
- 4Own visual storytelling and brand narrative on Instagram, YouTube, LinkedIn, and new platforms
- 5Write engaging copy and messages consistent with the brand voice
Requirements9
- 14-7 years in content strategy, brand marketing, social media strategy, or creative planning
- 2Solid grasp of digital culture, brand storytelling, and how content ecosystems work
- 3Prior work with D2C, fashion, beauty, lifestyle, or consumer brands is a plus
- 4Clear communication, copywriting, and campaign planning abilities
- 5Track record of building and launching integrated campaigns on multiple platforms
- 6In-depth knowledge of Instagram, YouTube, LinkedIn, and emerging platforms
- 7Skill at spotting trends and converting audience insights into strategy
- 8A keen aesthetic eye and understanding of visual branding
- 9High sense of ownership and execution focus, comfortable with rapid changes
Who Should Apply
Candidates with 4-7 years in content strategy or brand marketing and a portfolio of multi-platform campaigns will find this role fitting. People who lack hands-on experience with visual storytelling on Instagram or YouTube, or who prefer strategy-only roles, may struggle. Rejection often comes from failing to show measurable results from past campaigns or from not demonstrating a clear aesthetic judgment.
Salary Insight
Open to Discussion
Location
Required Skills
Application Tip
Include a case study in your portfolio that shows how you used audience insights to grow an Instagram or YouTube presence, with specific metrics.
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How your application is processed
1Application received
Your resume and details are logged the moment you apply.
2ATS + eligibility screening
We check your profile against the role’s skills, seniority, and requirements.
3Employer sees qualified profiles only
Only candidates who clear screening move forward.
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