Lead Product Designer (B2C, Tier-1)
Overview
Lead growth-focused product design for a B2C consumer internet platform, driving conversion, onboarding, engagement, and monetization through data-driven experimentation and scalable design systems.
What You'll Do5
- 1Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
- 2Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
- 3Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
- 4Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
- 5Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
Requirements5
- 16+ years of product design experience (UI and UX) with at least 3 years in B2C companies
- 2Strong knowledge and experience of design with AI tools (Figma Cloud, ChatGPT)
- 3Strong product design portfolio of B2C products with at least 2 detailed case studies
- 4At least 2 years of experience leading a team of designers
- 5Experience in subscription-based or marketplace products, CRO, and international market localization (preferred)
Who Should Apply
An experienced product designer with a strong B2C background, a metrics-driven mindset, and a portfolio showcasing impactful growth design. You have led teams, used AI design tools, and thrive on experimentation and data-informed decisions.
Salary Insight
Compensation open to discussion; CTC inclusive of 5% variable.
Required Skills
Application Tip
Ensure your CV includes a portfolio link with at least two detailed case studies highlighting your growth-focused design work.
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