Behavioral Scientist / Researcher (Consumer, Insights) (GB03/4)
Listing checked October 19, 2026 · pay as published by Talentxo
Overview
As a behavioral scientist on this team, you will dig into why people make the financial decisions they do, using frameworks like Prospect Theory and System 1 & 2 thinking to uncover motivations and barriers. You will design both qualitative interviews and quantitative surveys, then turn the data into personas, journey maps, and behavioral models that product and design teams can act on. Testing prototypes with tools such as Figma, Maze, and UserTesting is part of the job, as is monitoring trends like hyperbolic discounting and decision fatigue. The role sits at the intersection of psychology, research methods, and digital product strategy, with a focus on fintech and consumer finance.
What You'll Do10
- 1Run moderated and unmoderated user interviews grounded in psychological frameworks such as Prospect Theory, Cognitive Dissonance, and System 1 & 2 to surface latent motivations and emotional drivers.
- 2Design and analyze quantitative studies (surveys, questionnaires, experiments) using validated models like Theory of Planned Behavior, Big Five Personality Traits, and Self-Determination Theory.
- 3Synthesize qualitative and quantitative data to identify cognitive and behavioral patterns such as loss aversion, anchoring bias, and trust erosion.
- 4Translate findings into structured outputs like personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
- 5Test UI/UX prototypes through usability and concept validation studies using Figma, Maze, and UserTesting, applying models such as Fogg’s Behavior Model.
- 6Own end-to-end research execution: study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.
- 7Partner with design, product, and business teams to convert insights into bias-aware recommendations, nudges, and experience improvements.
- 8Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
- 9Support business KPIs such as conversion, engagement, retention, and trust with evidence-backed research inputs.
- 10Contribute to internal research standards, methodologies, and best practices.
Requirements11
- 12+ years of experience in behavioral research, consumer behavior analysis, behavioral science, or market research focused on user motivations and digital behavior.
- 2Hands-on experience with primary and secondary research methods, including interviews, ethnographic studies, surveys, behavioral experiments, and observational research.
- 3Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights for product design or feature development.
- 4Exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to spot patterns and opportunities.
- 5Strong grasp of behavioral science principles such as cognitive bias, cognitive dissonance, System 1 & 2 thinking, decision science, or consumer psychology.
- 6Experience testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation.
- 7Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for product, design, or business teams.
- 8Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms (not a design role).
- 9Background in behavioral science, psychology, sociology, anthropology, ethnography, cognitive science, or related fields (BA/MA/MSc/BSc).
- 10Preference for candidates from B2C consumer product organizations where user behavior is closely tracked, such as consumer tech, fintech, e-commerce, or digital platforms.
- 11Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks is a plus.
Who Should Apply
Candidates with 2+ years in behavioral research, consumer insights, or market research who have run both qualitative and quantitative studies and can turn data into product recommendations. The role suits someone comfortable with cognitive bias frameworks, usability testing, and basic data analysis, ideally from a B2C digital or fintech background.
Salary Insight
Open to Discussion
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$80/hour
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Based on 211 similar roles that publish pay · 26 publish only a top rate; those count at the rate they gave
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Compensation
Undisclosed by Talentxo
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Required Skills
Application Tip
In your application, highlight specific projects where you applied behavioral science principles (e.g., Prospect Theory, System 1 & 2) to generate insights that influenced product design or business KPIs, and quantify the impact where possible.
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