Senior Executive – Planning & Strategy (Brand)

Overview

This role supports strategic thinking and media planning across the outdoor advertising ecosystem, involving decoding client objectives, analyzing audience insights, and building impactful outdoor media solutions that balance creativity, reach, and effectiveness.

What You'll Do6

• 1Support the development of outdoor media and communication strategies across formats including billboards, transit, airport, metro, and ambient media
• 2Assist in creating strategic recommendations backed by research, audience insights, and media rationale
• 3Help build planning decks, pitch presentations, market studies, and campaign reviews
• 4Coordinate with media owners, internal planning teams, and client servicing teams for seamless execution and alignment
• 5Track campaign performance, market visibility, and post-campaign learnings to support future planning
• 6Analyze competition activity, location relevance, traffic movement, and audience opportunities across cities and markets

Requirements7

• 11+ years of experience in media planning, strategy, research, or analytics within outdoor advertising
• 2Demonstrated experience building planning decks, pitch presentations, market studies, or campaign reviews
• 3Hands-on experience working with data, market insights, and audience research to arrive at clear strategic recommendations
• 4Experience coordinating with cross-functional teams including media owners, planning teams, and client servicing teams
• 5Strong working knowledge of PowerPoint and Excel — ability to independently build decks, analyse data, and present structured recommendations
• 6Strong written and verbal communication skills with the ability to present ideas clearly to internal teams and clients
• 7Structured and detail-oriented approach with ability to manage multiple tasks simultaneously

Who Should Apply

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