Senior Copywriter(Advertising & Content)
Overview
We're seeking a Senior Copywriter to lead creative ideation and execution across film, digital, social, and content campaigns. This role demands strong storytelling, cultural relevance, and the ability to craft platform-first ideas that resonate with modern audiences.
What You'll Do11
- 1Develop ideas and write copy across film, print, digital, social, and content-led campaigns
- 2Turn briefs into sharp, original, and engaging communication
- 3Collaborate with art, strategy, and account teams to build integrated creative work
- 4Create platform-first ideas tailored for Instagram, YouTube, X, and emerging formats
- 5Write scripts, captions, campaign lines, and long- and short-form content
- 6Contribute to influencer and creator-led campaigns with authentic storytelling
- 7Support campaign and content ideation across brands and categories
- 8Present ideas clearly and confidently to internal teams and clients
- 9Maintain consistency in tone, messaging, and craft across deliverables
- 10Work fluidly across fast-paced creative workflows and evolving content formats
- 11Use AI tools to support ideation, exploration, and creative development
Requirements7
- 14+ years of experience in advertising or creative agencies with mainline and digital mandates
- 2Strong writing craft across campaign lines, scripts, captions, social copy, and long- and short-form content
- 3Demonstrated experience creating platform-first ideas for Instagram, YouTube, X, and emerging formats
- 4Experience collaborating with art, strategy, and account teams on integrated creative work
- 5Strong understanding of video storytelling, internet culture, and platform behavior
- 6Strong presentation and communication skills
- 7A portfolio showcasing conceptual thinking, writing versatility, and execution across at least 3–4 formats
Who Should Apply
The ideal candidate is an experienced copywriter with a blend of mainline and digital expertise, comfortable crafting platform-first ideas and collaborating across teams. You thrive in fast-paced environments, have a strong portfolio, and understand how to balance brand storytelling with real-time content demands.
Salary Insight
Open to discussion
Required Skills
Application Tip
Highlight your portfolio with at least 3-4 formats (e.g., script, social copy, campaign lines, digital content) and mention any experience with AI tools or creator-led campaigns to stand out.